- Supposedly "targetted" due to victim's other interest; however, there is no reliable, cost effective way of "targetting" accurately.
- Internet misperceived as a "media," like television or radio; if so, where does a company buy advertising to reach these "viewers"?
- Advertising costs are usually borne by the advertiser, but with spam this cost is shifted toward the ISPs and end-users.
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Last Modified 9/20/98